Visual Branding for Social Enterprise
Lilly's Snow Cones
Visual Branding
Logo Design
Webside Design
Lilly’s Snowcones is a new snow cone stand with a powerful mission: to create meaningful employment opportunities for adults with intellectual disabilities.
As a startup, they were building everything from scratch and needed a brand that would help them launch with heart, clarity, and curb appeal.
They weren’t just selling frozen treats. They were creating joyful, inclusive experiences and needed a visual identity that felt just as thoughtful and special.
I designed a cheerful, personality-packed brand identity that captured the spirit of Lilly’s from the very first glance.
The system included:
- A custom handwritten logotype that felt warm, friendly, and handcrafted
- A set of “Flavor Friends” Kawaii-style icons—adorable little characters representing each snow cone flavor, designed to delight both kids and adults
- A bright, playful color palette and type system that brought the stand to life
I also designed a simple, easy-to-navigate website where visitors could learn more, donate, or get involved—anchored in the same joyful energy as the visual brand.
Lilly’s launched with a visual identity that felt instantly lovable and completely theirs. The branding has helped them show up confidently in the community, connect with customers and supporters, and grow a loyal following all while staying true to their mission.
With every “Flavor Friend” served, they’re building more than a brand. They’re building belonging.
lillyssnowcones.com
